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  I've Looked at Wine from
Both Sides Now...
April can be a foolish month; so
I thought why not take a whimsical approach to this month’s feature and
select the wines for it based solely on their labels. After a few visits
to my local wine stores, I had little success. I simply could not find
enough wines with eye-catching labels that I had not tasted previously
or that I did not have some prior knowledge of. That’s when I decided
to enlist the services of a good friend who is extraordinarily knowledgeable
about art but not very interested in wine. Her name is Ann Landi, and
among her many credits is being a contributing
editor to ARTnews and the author of the forthcoming Encyclopedia
of Art for Students to be published by Schirmer Books.
One
evening, we met at a wine store on New York’s Upper West Side that has
quite an extensive selection as well as an attractive display of bottles.
I asked Ann to select eight or nine wines based solely on their labels,
with one restriction: that they be priced under $20. My only job was to
keep several solicitous members of the knowledgeable sales staff from
offering any advice, since I wanted there to be no other influence on
her choices but art.
Ann
went slowly through the aisles, notebook in hand, stopping now and then
to examine a label more closely and make a note or two. After about an
hour, she was done. She had chosen nine wines, four whites and five reds,
which she had never tasted or had even heard of. Upon leaving, she agreed
to share her notes with me, which I have set alongside our tasting notes
below.
Now
I must admit that, when we started, I was somewhat skeptical about the results
of this method. After all, could one really judge a wine by its “cover”?
Couldn’t an attractive label just as easily mask a bad bottle as signal
a good one? Indeed, after researching the topic of wine labels, I discovered
that the wine industry spends a tidy sum annually on label design and production.
Concepts like “shelf appeal,” “brand identity,” and “shelf presence” are
major objectives in designing an effective label. Today, there are so many
bottles and so little shelf space that the label can sometimes be the deciding
factor in determining how prominently the bottle will be displayed. Nevertheless,
I’m happy to report that all the wines my savvy art expert chose were very
good, and indeed some were truly outstanding. Could it be that a highly
developed aesthetic sense is all you need to find a good wine. Well, read
the following reviews and decide for yourself.
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The Art
Critic
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The Label |
The Wine
Critic
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| This
was the most unusual of the bunch: a label shaped like a seated
woman bent over a menu or wine list.
The seashell beneath her recalls the Renaissance symbol
for Venus, so perhaps she’s an Asian counterpart for the goddess
of love.
The pastel colors and cutouts on the back heighten the
overall ethereal charm of the graphics. |

N.V. Bonny Doon, Pacifc Rim Riesling, American
Riesling ($9.99)
|
Pale straw in color with hints of green, this
wine has a big, forward, inviting nose of lemon, vanilla,
and almond. Crisp on entry, it coats the tongue with lemon and
orange citrus flavors. Medium bodied and dry, it has a certain
unctuousness to it. The wine is well structured with good acidity
and has a nice citrus finish that's consistent with the nose and
taste. Even if you've been put off by Rieslings in the past, give
this dry one a try. It's the perfect wine for Asian fare. A star
of this tasting. |
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| Against
a cream-colored background is an arresting abstract design in lavender,
pale blue, red, and black.
Half the logo seems inspired by Asian art; the other recalls
Bauhaus designs—a nifty meeting of East and West.
|
1999 Tohu, Sauvignon Blanc, Marlborough
($13.99)
|
Pale straw with hints of green, this New Zealand
Sauvignon Blanc has an odd, sweet musty nose that's not typical
of this varietal. Light to medium bodied, with good acidity, it
delivers honeydew melon flavors that linger. It finishes well
with bold peach flavors. This is an interesting wine that would
make a nice aperitif or a fine accompaniment for poached salmon
with a creamy sauce. Imported by Ducat Cellars, Medley, FL. |
|
| Again,
simple means are used to optimum effect:
A dark red tree is set against a black background, and the
gold type adds an elegant note.
The simple “wooded” border lends a kind of homey appeal.
|
1999 Beckmen Vineyards, Chardonnay, Santa
Barbara County ($14.99)
|
This wine is pale straw in color. The nose begins
with oak and lemon zest, followed by vanilla notes. On the tongue,
it's big and forward, delivering distinctive butter rum flavors,
with almost no hint of oak, that linger. Well structured with
layers of complexity and good acidity for food, it has a nice
finish with bitter almond notes. "A lovely wine," remarked
one taster. It would be great with a roast chicken. Definitely,
a star of this tasting. |
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| This
label makes a grand impression with minimal means: Inside an oval, placed high up on the bottle, is a black-and-white
outline of a fish, which looks like it was made through an etching
or woodcut technique. The
shape of the label echoes the shape of the fish, and the overall
effect is simple and elegant. |
1999 Hamiltons Bluff, Canowindra Grossi,
Unwooded Chardonnay, Cowra ($19.99)
|
This Australian Chardonnay is pale straw in color.
It has a very pretty, clean nose that one taster likened to a
"spring day" and that's reminiscent of honey and
minerals. On the tongue, it's full bodied and dry, with plenty
of mineral and quince flavors that linger. The finish is long
and consistent with the initial flavors. It's well structured
with good acidity. A welcome change from woody Chardonnays. This
would be a great accompaniment for a steamed lobster with loads
of drawn butter. Imported by Ravensvale Group, Manhasset NY. Another
star of this tasting. |
|
| This one
makes a simple but bold statement, using only gold lettering and
a diamond-shaped crest against a black background. It has an imposing and heraldic feeling, and looks like it
belongs on a much more expensive bottle. |
1999 Francis Coppola, Black Label Claret,
Cabernet Sauvignon, "Diamond Series," California
($16.99)
|
Opaque
and deep ruby in color, this Cabernet-based blend has big beautiful
legs. The nose is bold with aromas of
brown sugar and cassis. On the palate, it delivers Bing
cherry and meaty flavors. It’s well structured, with fruit and
soft tannins in near perfect balance. There's also a sweet underpinning
to this wine and a nice mouth feel that add to its attractiveness.
The finish is beefy and long. Definitely a steakhouse red. Enjoy
with a broiled filet or sirloin. |
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| The
label is intriguing because it seems to tell a story: a knotted
ladder hangs from the upper story of a prison, while the back end
of a car is seen exiting to the left.
The graphics recall the witty cartoons of Edward Gorey, and
the color contrasts—cobalt blue, sienna, and bright yellow—recall
the hues of the Tuscan countryside. |
1999 Ca' del Solo, Big House Red, California
Red Wine ($9.99)
|
Ruby
with good legs, this blend of a multitude of Mediterranean grapes,
like Syrah, Grenache, Carignane, has an earthy nose reminiscent
of damp decaying leaves. Light to medium bodied, it offers bright
flavors of sweet cherry with crushed
black pepper notes. It’s dry, with good tannins and good acidity.
On the finish, there are notes of wild cherries. “It’s more appealing
than the nose would lead you to believe,” said one tough taster.
The perfect pasta or pizza wine. |
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| Clearly
familiar with the art of the Pacific Northwest, the designer has
fashioned a clever circular logo featuring three ravens clutching
one another’s legs. It’s
a bold statement, made even more emphatic by using black and gold
against a creamy background. |
1999 Ravenswood, Vintners Blend, Zinfandel,
California ($10.99)
|
Deep
ruby with nice legs, this Zinfandel has a nose of wild mushrooms
and fresh black pepper. It’s medium bodied with dry meaty flavors
and underpinnings of black fruit like plums or black cherries.
There’s adequate acidity for food and a good finish with some
anise notes. This is a low-key California Zin and would go well
with grilled pork or stews. |
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| The
bullfighter and charging bull, realized in bright primary colors,
seem to promise that the contents will be robust and flavorful.
A narrow band of copper around the perimeter of the label
adds a classy touch. |
1998 Rancho Zabaco, Zinfandel, Dry Creek
Valley ($14.99)
|
Opaque
and dark ruby in color, this wine has good legs and an herbaceous
nose with violet notes. Light bodied, it delivers flavors of violets
and bitter chocolate that seem to dissipate rather quickly. It’s
a little short on the finish, where there’s some hints of cherry.
This wine would be better with food than by itself. Enjoy with
burgers, or serve as a good barbecue wine. |
|
| The graphics
echo the name of the wine: The variegated cartoon “blockhead” with
a long conical nose looks like a kid’s toy, but casts an ominous
shadow. This one reminded
me a little of certain Surrealists, such as Giorgio de Chirico. |
1999 Blockheadia Ringnosii, Zinfandel, California
($19.99)
|
Deep
ruby in color, this wine has lovely legs. The nose is earthy with
jammy fruit notes. On the palate, there’s only one way to describe
this wine: "delicious, high quality, chocolate-covered cherries."
On the palate, there’s a quintessential elegance, and the flavors
just seem to linger. The
wine has an excellent structure and a great wild cherry finish,
where the chocolate fades into the background. An outstanding
Zinfandel, and definitely a star of this tasting. Enjoy with a
great steak and let the wine share the spotlight. |
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Now that you've seen
the influence of labels, why not take this month's Survey
on wine labels?
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wines we review are purchased from our local wine merchant, Wine
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